As an industry, we have an opportunity to come employee data together to give consumers what they really want: greater transparency, better control, and more direct communication . Giving people more information builds trust and encourages more data sharing, which is crucial to driving the value exchange of the free content we all enjoy every day. Apiol employee data continues: “ The impending elimination of third-party cookies is putting pressure on the industry to adopt a fairer identity solution that is privacy-safe, easy for consumers to understand and requires only a login. This is what has driven the development of Unified ID 2.0 , an improved alternative to cookies that employee data preserves the value exchange of relevant advertising while putting the consumer in control. Unified ID 2.0 is an open source, industry-wide employee data solution that could become a new common currency for the Internet, improving the experience for everyone – advertisers, publishers and consumers alike. ”The digital marketing employee data agency The Social Media Family has presented the results of the seventh edition of the "Study on users of Facebook, Twitter, Instagram and LinkedIn in Spain". It has done so in a virtual event starring Pablo Sam Marco , General Manager of the firm, and Mauro Fuentes , director of digital marketing and social employee data networks at El Corte Ingles . This report, which the company has been employee data publishing since 2014, has as its main objective to offer an overview of the audiences and how these four social networks work in each place, in order to help companies. In order to do so, The Social Media Family extracted data during the month of December 2020 from users in the 50 most populous employee data Spanish cities, looking at sociodemographic criteria (gender, marital status, age or educational level, among others). One of the great novelties of this edition of the report is the inclusion of LinkedIn , which employee data did not appear in previous years.